Lee's Famous Recipe Chicken is a casual dining franchise founded in 1966.
There are currently 142 Lee's Chicken locations in 13 states in the US as well as Canada.
Their original "Fresh. Never Frozen." famous recipe has acquired a cult-following
of tens of thousands of chicken-cravers across America.
In August, 2016, I traveled to Ocala, Florida for three days to attend Lee's 50th Anniversary Celebration. Our team coordinated events and contests throughout the day while filming and broadcasting on Facebook LIVE.
The event generated over 16,800 views, received 542,335 impressions, and boosted post engagement by 416% to 60,496 people. Our social team interacted with audiences across multiple media platforms by replying to Tweets and Facebook comments as well as announcing winners of giveaways.
We created engaging material for Lee's Famous Recipe Chicken social media content to cross pollinate on Lee's social channels.
Lee's Famous Recipe Chicken has surpassed milestones in engagement- over 36,000 likes on Facebook, over 16% average engagement on Instagram, and high engagement on Twitter.
And the trends continue... see how Lee's Chicken fanatics show how much they love Lee's on our social channels.