PORTFOLIO
STONE WARD ADVERTISING Community Manager October 2016 - present
- Develop and execute social media strategies for clients across platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and YouTube.
- Write, plan, schedule, and monitor social media posts using Sprout Social, Google Sheets, Google Docs, Canva, and Analytics
- Integrate processes and strategies across other Stone Ward departments to ensure the success of a client’s overall integrated marketing efforts
- Communicate and maintain relationships with clients to reach target markets and build each brand
- Develop, manage, track and monitor conversations of consumers for clients across social platforms
- Coordinate day-to-day activities of social media profiles; includes customer service representation, brand advocacy, community outreach, and reputation management
- Craft strategic and creative content and copy for clients on social channels
- Monitor and measure impact of social campaigns while building reports for clients and Stone Ward departments
- Implement social trends, new products, and services into strategies to keep the Stone Ward Digital Team equipped with the best tools and knowledge for the agency and our clients
INUVO Marketing Intern August 2016 - October 2016
- Built online ad campaigns in display and social media marketing
- Performed campaign maintenance, adjusted ad strategy and improved
performance based on analytics
- Utilized SEM Marketing including Google Adwords and Bing Ads
- Assisted Campaign Managers in various projects
- Wrote ad copy for campaigns
- Conducted campaign research and reviewed campaign analytics
STONE WARD ADVERTISING Social Media Intern June - August 2016
- Managed 10 of Stone Ward's clients social channels
- Traveled to Ocala, Florida to execute client's 50th Anniversary Celebration
including all activities, contests, Facebook LIVE broadcasts, and posts across all social media platforms using Sprout Social, boosted post engagement by 416% to 60,496+ people, generated videos with 16,800+ views and 542,335
impressions
- Created Magic Springs Pokémon Go event in under 3 days managed social
and boosted daily sales by over $5,000 increasing park attendance by 40%
- Ran all social media platforms for the Venture Center Global Investor Day at the Clinton Presidential Center
- Created client's social calendar for full year across platforms
- Pitched fully developed campaign ideas to clients to reach their target market
PREZI Presenter and Brand Ambassador 2015
- view my Prezi gallery
- designed and led workshops for students, faculty, alumni, and staff, with
audiences of 40+
- curated Facebook page publicizing workshops

- Developed and presented semester analyisis of Chick-fil-A's
Cow Campaign on InDesign
- Developed and presented case study of Krispy Kreme
- Published blog series featured by UALR
- Awarded scholarship to curate the Study Abroad Blog for UALR
- Contributed to editing and photography of the UALR 2014
Viewbook recruitment materials mailed to 25,000 students
- Freelance social media start-up for Hillcrest Designer Jewlery
- Formed and presented UALR Recruitment Presentation
viewed by all prospective students
- Team Leader for @ualrsmc social media project for UALR
created and presented bi-weekly progress reports
- News Release ACASA
- Sprout Social, Hootsuite, Iconosquare
- Facebook LIVE, Facebook, and Twitter Analytics
- Adobe InDesign
- Adobe Photoshop Lightroom
- Prezi, PowerPoint, Sli.do
- Digital photography
- Develop and present dynamic visual presentations
- Designed personal website for photography
business, maintained blog and online portfolio
- Instagram Headquarters Suggested User 2014
- Chancellor Leadership Corps Scholar 2013-2017
- International Association of Business Communicators
Scholar 2016
- Jay Friedlander Scholarship 2015
- Jerol Garrison Journalism Scholarship 2014
- Arkansas Democrat Gazette Scholarship 2014