Madeline specializes in social media

strategy, advertising, and photography. 

She is based in Little Rock, Arkansas. 

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MADELINE MCGEE

 

Madeline is a advertising strategist, writer, and photographer based in Little Rock, Arkansas. She loves learning a client's vision and building their brand with creative content while working towards tremendous results. Madeline is available for freelance work and travel.   Read More...

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LinkedIn Updates Focus on Millennials Looking to Link Up

LinkedIn is making it that much easier for any novice to link up.

This week, LinkedIn began implementing new functions that are good news, not just for job-seekers, but also for college students searching for internships this summer.

LinkedIn’s new updates include a sleek and simplified design as well as search tools for internships across America. These updates should appeal to a younger demographic who may have not understood the relevance or purpose of LinkedIn since they’re undergraduates pursuing a degree. Senior product manager at LinkedIn, Kylan Neih, shared tips on the company’s blog on how college students can utilize these new functions while hunting for their dream-internship.

With LinkedIn’s inclusion of internship tools, millennials are more likely to view the platform as socially relevant and utilize it for networking purposes once they join the workforce.

Senior director of experience design at LinkedIn, Amy Parnell, said the goal of the new layout was to, “Give users an experience they already understand… We’re a social network, Facebook is a social network. The types and interactions and behaviors you see on the platforms are similar.” These updates may attract an audience consisting of millennials who are aspiring young professionals.

In December, LinkedIn made their debut on Sprout Social making analytics possible for business profiles. It didn’t take long for LinkedIn to amp their analytics game following this release. Their new update has not only made their interface more user-friendly, but also added easy-to-read analytics features individualized to each post.

Check out LinkedIn’s new release of an insightful yet simple design.

If you don’t see these new layout changes, don’t worry. They will be rolling out over the next few

weeks. It will be interesting to see

if Millennials catch on to these updates and if there are demographic increases.