February is a big month with the Oscars, Super Bowl, and Grammy Awards taking place. Keeping up with trends and events on social are essential to resonating with our clients’ target audiences during highly talked about pop-culture events.

 

For our client, Sissy’s Log Cabin, the Grammy Awards was their time to shine,

quite literally.

 

Local recording artist, Zach Williams, reached out to Sissy’s Log Cabin on social about wearing jewelry for the Grammy’s in Los Angeles, California. Our social team and brand managers at Stone Ward coordinated with the sales team at Sissy's to supply the artist with premier jewelry including Rahaminov Diamonds and William Henry.

 

These pieces shined bright in front of over 14 million viewers on the red carpet as Zach Williams and his wife posted live from their Grammy's debut.

 

Behind-the-scenes, I tweeted live throughout the afternoon and into the evening.

Sissy’s Log Cabin reached a new audience inaccessible without the power of social media marketing. Social media has the influence to elevate, expand, and create exclusivity for brands.